As part of a self-initiated design project, I challenged myself to redesign materials for the businesses of my hometown. Anna & Jack's Treehouse, is a daycare, preschool, and kindergarten program.
I was excited by the opportunity to create designs that felt vibrant and reflected the business' playful spirit.
The logo creation felt clear, given the distinct name and the existing branding, there was no other path but to create a treehouse.
I also developed a pattern using the letters of the alphabet, which can be applied across marketing and promotional materials, such as staff lanyards (seen above).
Continuing in the style of the logo and aligning with the daycare's playful, outdoor-focused branding, I reimagined the storefront.
Using my own illustrations, I leaned into a more hand-drawn style, one that prioritizes legibility and vibrant color. The goal was to create a storefront that feels both eye-catching and inviting to incoming families.
Finally, the website was designed as a central landing place for parents to easily find all the information they need. It maintains the same illustrative, vibrant style as all of the other elements—simple, modern, and fun.